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:: Inside Flyer Readership Demographics

Inside Flyer is the magazine frequent travelers turn to for time sensitive airline, hotel, car rental and affinity credit card program information. Dedicated solely to frequent travelers and their many free award programs, Inside Flyer provides news and information that can be found nowhere else in the world.

Each month, we let you know who is making big changes in their programs and who will be offering award specials and bonus promotions in the near future ... and that's just the beginning! Whether you need an update on an airline, hotel, car rental, or credit card program -- if it's out there, you'll find it in Inside Flyer magazine.

Demographics

Male: 79%
Average age: 42
Married: 79%
Have completed graduate or professional school: 46%

Financial

Average earned income: $137,000

Travel

Average total number of miles/points: 934,366
Average number of miles in top frequent flyer programs: 377,265
Average number of international trips per year: 5.4
Average number of domestic trips per year: 32.1
Average hotel nights in the last 12 months: 57.1
Average number of cars rented per year: 21

Frequent Traveler Programs

Average number of frequent flyer programs memberships: 6.7
Average number of hotel guest program memberships: 3.8
Average number of airline elite-level program memberships: 2.2

Award Travel

Average number of awards claimed in the last 12 months: 5.27

Affinity Credit Cards

Have an affinity credit card that earns miles/points: 96%

Telephone Mileage Programs

Earn miles/points from a long-distance telephone program: 79%

Readership

Average number of times readers refer to Inside Flyer per month: 9.3
Reader keeps each issue for at least two months: 78%
The renewal rate: 86%
Subscriber reads all 12 issues: 98%
Pass-along: 4.8

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