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:: WebFlyer Demographics

WebFlyer got its start in 1987 when our parent company started to publish information online with Newsnet and CompuServe. When the consumer market expanded to make the Internet popular, we were there and originally launched WebFlyer early in 1995 with a redesigned and formal launch in mid-1996. Since then, it's grown in popularity and interest, currently gathering over 9 million hits a month.Much of the content for WebFlyer comes directly from the world's best source for frequent flyer information - Inside Flyer magazine. Consistent with our philosophy, we are growing original content for WebFlyer, but we still rely on the vast research resources of Inside Flyer to assist us.

WebFlyer Audience

Frequent travelers who belong to an average of 7.36 programs
49% belong to 7 or more frequent traveler programs
They have an average of 393,046 miles in all frequent traveler programs
25% have over 500,000 miles in all frequent traveler programs
Frequent travelers who average 18 trips a year
33% take 20 or more trips a year
50% are Business Travelers/50% are Leisure Travelers
They redeemed an average of 3.41 free travel awards last year
73% have redeemed at least one free travel award last year

Individual Profile

70% are male
41% have a household income of $100,000 or more
81% have a household income of $50,000 or more
62% are 35 years old or older
85% are 25-54 years old
47% have some post-graduate education
56% are married

Internet Profile

66% refer people to WebFlyer.com
49% have been visiting WebFlyer.com for 6 months or longer
32% have been visiting WebFlyer.com for more than a year
26% visit Webflyer.com on a daily basis
33% spend at least one hour on WebFlyer.com when they visit
43% access the Internet from home/43% from work
59% spend 5 or more hours online per week
75% access the Internet with a high speed connection (56kbps or higher)

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