INTERNATIONAL - Emirates Skywards Races to 1 Million Members
||:: Late-Breaking News
(Posted: Sep 21, 2004)
The Emirates Skywards program, which was launched in 2000, welcomed its 1 millionth member recently. Rather than lavish the individual who happened to be the millionth member to sign up, the program is giving away 2 million miles to two charitable organizations -- 1 million each to CARE International and UNICEF.
"We are celebrating the fact that the Skywards program has attracted 1 million members across the globe in such a relatively short time," said Brian LaBelle, Skywards' vice president. "What better way to mark the occasion than by giving back to the international community."
According to Emirates, the miles can be used to take volunteers, aid workers and medical personnel to places where they can help those in need.
Skywards is also encouraging its members to donate their own miles, which they can do through the Skywards Web site at http://www.skywards.com
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