Partner-less No More: JetBlue Joins AMEX Membership Rewards
||:: Late-Breaking News
(Posted: Oct 21, 2004)
American Express today announced that JetBlue Airways has joined its Membership Rewards (MR) program ? marking the first partnership ever for the New York-based carrier. Beginning Dec. 8, cardmembers enrolled in MR will be able to transfer points directly into TrueBlue, JetBlue?s frequent flyer program.
MR members will be able to redeem points for travel on JetBlue by visiting http://www.americanexpress.com/rewards, or by calling 1-800-AXP-EARN. A flight reward is valued at 100 TrueBlue points ? equivalent to 25,000 MR points, or 50,000 MR Options points. Enrollees are required to transfer a minimum of 1,250 MR points, or 2,500 MR Options points into their TrueBlue accounts.
Of course, MR is also partnered with the nation?s largest credit-based frequent flyer program ? Southwest Rapid Rewards. With Southwest, 1,250 MR points transfer to one Rapid Rewards credit. Given that 16 credits equal a free flight, an MR member would need to transfer 20,000 points.
Under TrueBlue?s rules, 1,250 MR points transfer to five TrueBlue points. With a free flight available at 100 points, a total of 25,000 MR points are required ? 5,000 more than with Rapid Rewards.
Of course, such a bare-boned comparison is of dubious value. Experience shows that the majority of customers who transfer points do so only to top-off an existing account - precious few actually make wholesale transfers in the entire amount required for a free flight.
In essence, this partnership offers an additional option for JetBlue customers who already rack up points by flying ? a sizeable population, given JetBlue?s dominance on the Eastern Seaboard.
To mark the partnership, MR members who are also part of JetBlue?s program can enter to win the ?Pack for Paradise? flyaway sweepstakes, that includes a free vacation for two to the Bahamas, on Dec. 8-9. Recording artist Seal, along with the winners and their guests, will board a private JetBlue flight from New York?s JFK Airport to Nassau. Once in the Bahamas, Seal will headline a concert for the winners and their guests in the private theater at Atlantis, Paradise Island resort in the Bahamas.
Through Nov. 12, qualifying customers can log on to http://www.americanexpress.com/jetbluegetaway to enter the sweepstakes. Winners will be notified on or around Nov.18.
In addition to the 50 grand prizes, 100 first-prize winners will win a roundtrip ticket from New York City to anywhere JetBlue flies; 10 second-prize winners will receive a two-night stay in the Royal Tower Terrace at Atlantis; and 100 third-prize winners will receive 10,000 MR points.
(Editor's note: As this is breaking news, provided links may not be live yet.)
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