What It Is
The phenomenon where a deal, loophole, fare, or redemption opportunity rapidly disappears after being mentioned on The Points Guy (irregularly).
What It Really Means
the deal was amazing… until everyone found out.
Deep Notes
The term describes the market impact that can occur when a highly visible travel influencer or media outlet highlights a particular redemption opportunity, fare sale, status strategy, or loyalty loophole.
As awareness increases, availability often disappears rapidly, creating a self-fulfilling phenomenon where publicity itself changes the value of the opportunity.