2012 MileagePlus Loyalty Program
||:: Late-Breaking News
(Posted: Sep 21, 2011)
United Continental Holdings has introduced the details of the 2012 MileagePlus loyalty program.
The new MileagePlus will have four tiers instead of three. Premier Silver (previously named Premier) at 25,000 Premier qualifying miles (PQM) or 30 Premier qualifying segments (PQS), Premier Gold (replacing Premier Executive) at 50,000 PQM or 60 PQS, a new Premier Platinum tier at 75,000 PQM or 90 PQS and Premier 1K at 100,000 PQM or 120 PQS. Global Services will continue as before as an invitation-only level.
A new requirement to qualify for elite at any level, members will have to fly a minimum of four paid flights on United, Continental or Copa.
Premier Executive members currently earn a 100 percent mileage bonus but when the new program is relaunched, Gold members earning 50,000 miles per year will only earn a 50 percent mileage bonus. Premier Platinum members will earn a 75 percent bonus. Silver members will continue to earn a 25 percent bonus and 1K members will continue to earn a 100 percent bonus.
The fare class bonuses for purchasing seats in premium classes will be increasing. Members flying in full fare coach (Y/B) will earn a 25 percent bonus, discounted business (Z/P) will earn a 50 percent bonus, full-fare business (J/C/D) and two-cabin first class (F/A) will earn a 75 percent bonus and three-cabin first class (F/A) will earn a 150 percent bonus.
All Premier members will be eligible for instant upgrades from Y and B fares at ticketing and Premier 1K members will receive instant upgrades from M fares as well.
Upgrades will clear at the following times: 120 hours prior to departure for Global Services, 96 hours for Premier 1K, 72 hours for Premier Platinum, 48 hours for Premier Gold and 24 hours for Premier Silver.
Benefits for the lowest tier Silver members are changing. Silver members will only be able to check one bag for free but the biggest devaluation is that Silver members will have access to Economy Plus seating 24 hours prior to the flight. All other elite members will receive Economy Plus seating in advance when making reservations.
The upgrade order is also changing and the hierarchy for upgrades at the airport will be Global Services, Y/B/M instant upgrades (ordered by fare class then premier tier), paid upgrades (including earned and mileage upgrades) ordered by status, fare class and waitlist date. All remaining members will be ordered by status then fare class.
Other notable changes include a new lifetime elite program that will begin next spring and as a one-time adjustment, all EQMs dating back to the beginning of the OnePass and MileagePlus programs will be combined and count toward lifetime elite status. The new program, however, will be based on actual flight miles.
Lifetime elite levels will be one million miles = Premier Gold, two million = Premier Platinum, three million = Premier 1K, four million = Global Services. Million mile benefits will also be extended to a qualifying member's spouse or significant other.
For more information and to view all of the details of the new program, visit the link below.
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