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WebFlyer Home > News & Advice > NotiFlyer

NotiFlyer :: Late-Breaking News
Late-Breaking Program News AAdvantage Latest to the Mileage Mall Game
(Posted: May 28, 2004)

Over the past several years, every major North American frequent flyer program has launched some type of online shopping mall where members can make purchases from brand-name retailers and earn miles -- every major program that is, except American AAdvantage.

Now, finally, AAdvantage has joined the fray.

AAdvantage eShopping ( http://www.aadvantageeshopping.com ) quietly opened its virtual doors on May 27th. The mall features 50 retail outlets, far fewer than can be found in most other frequent flyer mileage malls (only Continental OnePass' ShopOnePass has fewer stores), but offers mileage deals that are generally on par with its competitors.

The table below provides a few examples of the miles that can be earned through AAdvantage eShopping compared to miles offered through other program malls:

Mileage Mall
MerchantAAdvantage eShoppingContinental ShopOnePassDelta SkyMiles ShoppingNorthwest WordPerks MallUnited MileagePlus MallUS Airways Dividend Miles Mall
The Sharper Image5427-4
Best Buy11-12.5
The GAP23-251
Land's End3213-2
OfficeMax24-331


Though AAdvantage eShopping might just be considered middle-of-the-road among frequent flyer malls, it is certainly a welcome addition, and an improvement when compared to the only other online mall at which AAdvantage members can earn miles -- ClickRewards.

Through ClickRewards, AAdvantage members could, and still can, earn ClickMiles for purchases, which are then converted at a 1:1 ratio to AAdvantage miles in 500-point increments. On average though, the earning potential offered at ClickRewards is far below that which can be earned directly through the AAdvantage eShopping mall. For example, purchases at The GAP at ClickRewards only earn one point/mile per dollar spent, and purchases at The Sharper Image also only earn one point/mile per dollar spent.

It should be noted, however, that ClickRewards offers over 130 merchants, which means it still serves as a valuable resource for AAdvantage members.

As noted above, American launched this shopping venture with very little publicity. According to the AAdvantage reps we spoke with, this was done intentionally to allow for a slow ramp-up and a sort of "testing" period. Members can expect to hear much more about the mall, and might even see some special mileage-earning deals, as the back-to-school season approaches.


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