Frequent Flyer T-Shirts
Ratings & Reviews
View From the Wing
Priority Club Rewards the New Number One
||:: Late-Breaking News
(Posted: Jul 26, 2004)
As of July 26, InterContinental Hotels Group's Priority Club Rewards became the largest frequent guest program in the world, boasting a total membership of more than 21 million.
That's 21 million, as in 21,000,000. To put that in perspective, there are currently more Priority Club Rewards members than there are Australians, not to mention Syrians, Greecians and Floridians.
"We've actually doubled the number of members since 2001," said Steve Sickel, senior vice president, loyalty marketing, InterContinental Hotels Group. "And our program's popularity is driven by continually improving the program with benefits and promotions that our members truly want."
According to statistics provided by the Priority Club Rewards, over 300,000 new members are signing up each month, with 20 percent enrolling via the Internet.
Some other statistics of note provided by the program:
Over the past four years, Priority Club Rewards members have redeemed 50 billion points, worth more than $340 million.
Members who choose to collect frequent flyer miles have earned nearly 3 billion miles since 2000, enough for about 120,000 tickets.
If every member held hands and stood next to each other, the line would stretch for 22,952 miles, or nearly all the way around the world.
Those numbers are hard to ignore ... well, except for that last bit about the hand holding.
What could be driving this phenomenal growth? Read our recent review of this up-and-coming program at http://www.webflyer.com/programs/ratings_and_reviews/program.php?key=HI01 and find out why we think it's attracting members at a record pace.
Hotel Points Traveller
posted: Jul 27, 2004 at 3:38am (MT)
Perhaps a reason why Priority Club is so popular is because travellers are fed up with being under appreciated by competing hotel programs such as Marriott Rewards. If Priority Club can avoid doing things such as giving the 21 millionth member an exotic trip while ignoring those of us who have been with the program for years, then it will continue to be successful.
posted: Jul 27, 2004 at 11:30am (MT)
If both Priority Club and Marriott Rewards have 21 million members, how do we know which one is really the largest?
posted: Aug 18, 2004 at 8:51pm (MT)
What's up with the current promo: buy a $150 "Ambassador" membership with IC hotels, and get 25,000 SyyMiles with Delta?
Is this for real? Is it a good deal?
Comments on this Article?
Return to NotiFlyer articles >>>