Diners Club and MasterCard Alliance is Official
||:: Late-Breaking News
(Posted: Sep 27, 2004)
After over two decades of changes and innovations in the loyalty program industry, it's rare anymore to witness a truly original event.
But original is the only way to describe the groundbreaking alliance between Diners Club Club Rewards and MasterCard -- the first cross-brand credit card alliance.
Starting in November, Diners Club cards that are issued in the United States and Canada will be redesigned to include the MasterCard logo and hologram on the front of the card. The new cards can be used anywhere MasterCard is accepted (which encompasses more than 22 million locations worldwide) and cardholders will enjoy all of the benefits of the Club Rewards program.
"This alliance brings together the strengths of two global industry leaders," said Peter Knitzer, EVP, Citi Cards. "The result is an unprecedented combination of Diners Club's world-class products and services with MasterCard's acceptance virtually everywhere in the world."
Diners Club International franchises will begin a gradual distribution of new cards, with the MasterCard logo on the back, that will be accepted at all MasterCard locations in the U.S and Canada (the card will be accepted as it is today in all other countries).
This is, without a doubt, one of the most interesting partnerships to come down the pike in quite some time, and it will certainly be interesting to observe how frequent flyers are affected by it. At first glance at least, it would seem the Diners Club/MasterCard combination will be tough to beat, especially considering the Diners Club Club Rewards card has already won seven consecutive Freddie Awards for Best Affinity Credit Card. If, as has been suggested, this cross-branded card really does provide the best of both worlds -- global acceptance and all of the benefits of Diners Club membership -- chances are frequent flyers will flock to sign up.
Don't be surprised at all if AMEX and Visa counter with their own announcement soon.
posted: Oct 10, 2004 at 4:07am (MT)
You can forget about Visa and Amex cooperating on a card product. They are arch enemies. The MC - Diners Alliance is a product of Citibank owning Diners, and electing to make this move.
posted: Oct 22, 2004 at 6:18am (MT)
I've held a d/c gold card for years. The new agreement fails to mention that Diners has stripped away most worthy benefits. No more aeroplan, no more maple leaf lounge access at airports, no more 2K baggage coverage, no more 60 days to pay, etc. I'm for sure not going to keep the card. Diners offered virtually "walk away" coverage for rental cars, thousands of bonus aeroplan points for achieving yearly spending goals and so on. By the way, Diners so called club points use a cheap and rude bargain basement travel company to purchase airline tickets called ITRAVEL2000.com. These guys are unhelpful and unprofessional - a disgrace to the high standards that diners customers expect and demand. It would also seem that for a free airline ticket, you only get say $500 towards a ticket and you have to pay the rest. Previously, you would use 25K points to go from one coast to the other and 40K points to go 1st Class with food and booze in the maple leaf lounge clubs! I can see the DINERS name fading out of existence completely in the coming years. Diners failed all of us loyal clients!
posted: Dec 23, 2004 at 9:24am (MT)
I too have lamented the decline of Diners Club over the years. They offer significant bonuses to enroll, but never rewarded their loyal customers. Fees increased every year and perks were reduced. The ONLY reason to stay was primary rental car insurance.
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