(Program Reviews - Side by Side Comparison - Website Reviews)
Rated: December 2013- At first glance of the home page for Alaska Mileage Plan, you might think that you’ve stumbled upon an interior page. The design doesn’t exactly draw you in. The page is divided into five main boxes of information with the Shop and Earn Miles box taking up most of the space.
Taking top presence beside the shopping announcement, you’ll see information about a double miles promotion. Below, there are links to “Learn more about our award winning program” as well as links to award charts and more information. A small announcement in the middle of the page links to learn more about the Alaska Airlines Visa Signature Card.
The top of most Mileage Plan pages feature easy to access links including Join, Book Award, Benefits, Deals, Earn/Use Miles, Buy/Share Miles, Partner, Shopping, Credit Card (US) and Credit Card (Canada). So, even though the site might not be that visually appealing, the information is all a quick click away.
If you are joining Mileage Plan for the first time, you are required to choose a user ID and password. The user ID or your Mileage Plan number can then be used to access your membership profile at alaskaair.com. You will automatically be opted in to receive subscriptions and offers from Alaska Airlines including Insider Newsletter, Mileage Plan e-statements and partner offers as well as general Alaska announcements.
Booking flight awards online with Alaska is easy (well, the process is easy, we’re not saying that the award seat you want will always be available). You can book roundtrip, one-way and multi-city flights as well as choose Miles Only, Miles & Money - Lowest Price and Miles & Money - Unrestricted. An award calendar view is an option, making it very easy to see at a glance which awards are available. Partner award flights are bookable online including Delta, American, British Airways and others. Mixed cabin awards are identified with an icon next to the fare on the itinerary—click the icon and you’ll see the cabin detail for each flight segment.
The partner page includes all of the information you might need about the various program partners, including those airlines with which you can earn elite qualifying miles for flights. For even more information, you can access the online Alaska Airlines Mileage Plan Partners Guide—an online 26-page magazine.
Instead of a typical FAQ section, the Alaska site features “Ask Jenn” a virtual assistant that can guide you to find the answers you are looking for. If you ask her how to contact Mileage Plan, she’ll give you the 800 number. Under the Benefits link, you’ll find more information about customer care, including that the phone line is available Monday through Friday, 8am to 5:45pm, Pacific. You can also email Mileage Plan customer care through the website. A complete Conditions of Membership will answer any further questions you might have.
Although the home page is a bit ho hum, the site starts to reveal its beauty when you are accessing the information. Alaska has clearly put some time and effort into the site.